Gentle guidance and grounded strategies for building a membership that supports your work.
Short, steady episodes on systems, strategy, and simplifying your membership.
A curated mix of free and paid tools to help you build a membership that fits your energy and your business.
Coming Soon!
If you’ve been circling the idea of a membership—but keep putting it off because of tech spirals, time stress, or not knowing where to start—this guide is for you. I’ve put together my favorite resources to help you build a membership that works for your business and your energy. Here’s where to begin: 🧭 […]
If you’ve been circling the idea of a membership—but keep putting it off because of tech spirals, time stress, or not knowing where to start—this guide is for you. I’ve put together my favorite resources to help you build a membership that works for your business and your energy. Here’s where to begin: 🧭 […]
I know you have a solid idea, it’s probably already mapped out in Google Docs. Outlines? Done. Videos and PDFs? Planned. Name? Perfect. 👌🏻 But every time you sit down to actually build the thing, your brain gets lost in a 27-tab situation. More often than not, the reason your offer isn’t live yet has […]
If you’re sitting on not just one offer idea—but three (or more)—hi, have we met? I’m a fellow idea-generator. There is always some sort of idea sparking in my brain at all times. Here’s what I want you to know … you’re not scattered nor indecisive (those were lies I told myself). You’re idea rich. […]
You’ve got an idea. Maybe even a few. A course, a membership, a group program—it’s been living rent-free in your head for a while now. But every time you think about actually building it, your brain short-circuits. What platform should I use? What if no one buys it? What if I build the whole thing […]
You’ve got an idea. Maybe even a few. A course, a membership, a group program—it’s been living rent-free in your head for a while now. But every time you think about actually building it, your brain short-circuits. What platform should I use? What if no one buys it? What if I build the whole thing […]
If you’re a wellness practitioner thinking about creating a digital offer, you’ve probably noticed one thing: Everyone is very excited about digital offers, like memberships, courses, and programs. And everyone has a different opinion about which one is “the best.” Here’s the thing no one talks about enough: 👉 They all work differently behind the […]
A course? A membership? A group thing? If your brain’s been workshopping digital offers during your morning walk, same. 😆 Most people I talk to have at least one offer idea scribbled in a notebook (and three more rattling around in their brain). The tricky part is figuring out which format actually makes sense for […]
Let’s take the pressure off. There’s a lot of talk about memberships being the “ultimate” offer. The recurring revenue. The flexibility. The community. And while that’s all true … it’s not the whole picture. Because a membership isn’t just about packaging your knowledge—it’s about how you want to show up, long-term. It’s a home for […]
Let’s take the pressure off. There’s a lot of talk about memberships being the “ultimate” offer. The recurring revenue. The flexibility. The community. And while that’s all true … it’s not the whole picture. Because a membership isn’t just about packaging your knowledge—it’s about how you want to show up, long-term. It’s a home for […]
The case studies on this site are based on real client work. To respect privacy, identifying details like names, industries, or business specifics may be adjusted or generalized. The core challenges, solutions, and outcomes are true to the work we did together. If you’re open to being featured, I’d love to showcase your success story! […]
AI is everywhere and I get how easy it is to feel skeptical or annoyed by it. But if you’ve been putting off starting a membership because you’re overwhelmed by content creation, sales emails, or “figuring it all out,” AI can actually be a little biz partner. Use it to speed things up—not to sound […]
Let’s face it: running a membership without help from automation is a one-way ticket to burnout. But on the flip side? Over-automating can make your members feel like they’re just a number. The sweet spot is in the balance. Your membership should run smoothly behind the scenes—but still feel personal and connected up front. In […]
Let’s face it: running a membership without help from automation is a one-way ticket to burnout. But on the flip side? Over-automating can make your members feel like they’re just a number. The sweet spot is in the balance. Your membership should run smoothly behind the scenes—but still feel personal and connected up front. In […]
Before you build your next digital offer, find out your natural growth style (Lavender, Hydrangea, Sunflower, or Wildflower) and get clear next steps for your build.
Before you build your next digital offer, find out your natural growth style (Lavender, Hydrangea, Sunflower, or Wildflower) and get clear next steps for your build.